Migraine

The FAITH model is developed and practised by Migraine,
the strategic think tank that backs a lot of the creative communication work by GERMAINE and Gonzales.

You can download an overview of the FAITH model with a simple click.

In an open dialogue with the marketing team at the client, this model enables us to profoundly examine the relationship(s) between brands and their consumers. It provides a canvas to explore the (un)usual touchpoints and communication angles consumers have with brands and services.

Top-down, but also bottom-up. Through (online) research tools we do not only tackle the traditional marketing issues, but we also go in depth to more fundamental strategic business discussions. Digitally native, with offline and online conversations intertwined. This makes the model and its working method suitable for clients with clear communication needs, but also for pre-marketing thinking and consultancy for non-traditional agency-seeking brands or clients.

For all your communication and branding headaches, contact Migraine:

Brand Strategy: piet.wulleman@drmigraine.be
Media Strategy: fabrice.dekerf@drmigraine.be
Digital Strategy: koen.sienaert@drmigraine.be
Planning & Coördination: francesco.caccamese@drmigraine.be

Follow us on twitter: @drmigrainebe